When you receive a fresh, hand-tied bouquet, it might seem effortless—like the flowers simply arranged themselves. But behind every beautiful bunch is a dedicated florist carefully selecting stems, balancing colours, and turning petals into poetry.
At eFloral, we believe that flowers are more than just decoration—they’re moments of meaning. And each of those moments starts with the hands, eyes, and heart of a florist. Here’s a glimpse into what goes on behind the scenes in a typical day at the flower shop.
Early Starts and Fresh Stems
The florist’s day often begins before the rest of the world wakes up. Early morning trips to the flower market or fresh deliveries from trusted growers arrive first thing. It’s during these quiet hours that we assess the quality of every stem—checking for colour, freshness, scent, and structure.
Selecting flowers is part instinct, part experience. A florist learns to spot which peonies will bloom perfectly by afternoon, which roses are at their peak, and which filler foliage will complement the palette of the day.
The First Orders Roll In
Once the shop opens, things begin to move quickly. Online orders are checked, cards are printed, and requests are organised. Each bouquet on the schedule has its own personality—a birthday surprise, a sympathy tribute, a romantic gesture. No two are ever the same.
Florists carefully pull flowers for each order, matching colours and textures with the tone of the occasion. This is where the art comes in. Arranging flowers is a balance of form and feeling—each bloom has a place, and no detail is too small.
The Creative Process
Arranging flowers isn’t just about putting pretty things together. It involves rhythm, scale, and structure. Some arrangements are delicate and airy, others are bold and architectural. Tools like floral foam, wire, tape, and ribbon help bring each design to life.
Behind the scenes, the studio is a whirl of petals, leaves, and creativity. Buckets of flowers line the benches, scissors snip through stems, and the scent of eucalyptus and roses fills the air. Every florist develops their own style, but all share one goal: to make someone’s day better through flowers.
Personal Touches and Delivery
Once an arrangement is complete, the finishing touches matter. A handwritten card, a neatly tied ribbon, a spritz of water to keep the petals fresh—each bouquet is treated with care before heading out for delivery.
Delivery is one of the most rewarding parts of the day. Knowing that a bouquet will be the highlight of someone’s morning or a comfort during a difficult moment is what makes the early starts and long hours worth it.
It’s More Than Just Flowers
Floristry is hard work—it’s creative, physical, and sometimes a little chaotic. But it’s also joyful, rewarding, and full of meaning. Florists work with emotions every day. We see tears of happiness and of sorrow. We celebrate life’s big moments and help people show up for each other when it matters most.
So the next time you send or receive flowers, know that behind those petals is a real person who poured care and artistry into every stem.
At eFloral, we take pride in making each bouquet as unique and personal as the person receiving it. Whether you’re marking a milestone or simply making someone smile, we’re here to help you say it beautifully.
Order online at efloral.co.uk or get in touch—we’re always happy to help bring your message to life.