At eFloral, we believe flowers should not only bring joy—they should also be kind to the planet. While floral arrangements may seem simple on the surface, the choices behind them can have a lasting impact on the environment, local communities, and future generations.
Sustainable floristry isn’t just a trend for us—it’s a promise. Here’s how we source and design our flowers with care for both people and the planet.
Choosing Local and Seasonal First
One of the most effective ways to reduce the environmental impact of flowers is by choosing local and seasonal blooms. That’s why we prioritise working with UK growers wherever possible, especially during peak growing seasons.
By sourcing closer to home, we reduce transport emissions, support British flower farms, and ensure you get the freshest stems—often cut within 24 hours of arrival at our shop. Seasonal flowers also reflect the beauty of nature in real time, making your bouquets feel connected to the moment.
Supporting Ethical and Responsible Growers
For flowers that aren’t available locally—especially in winter or for specialty varieties—we partner with trusted international growers who share our values. We look for farms that prioritise:
- Fair wages and safe working conditions for their employees
- Minimal pesticide use and responsible water management
- Certification from bodies like Fairtrade, Rainforest Alliance, or Florverde
These relationships take time to build, but they ensure that your flowers aren’t just beautiful—they’re also ethically grown.
Reducing Floral Waste
The flower industry, like many others, can produce a lot of waste—but we’re working to change that. At eFloral, we:
- Plan our stock carefully to avoid over-ordering
- Compost trimmings and expired stems whenever possible
- Offer “Florist’s Choice” options to use what’s freshest and in-season
- Repurpose leftover blooms into mini bouquets or arrangements for local charities or community events
By getting creative and thoughtful about how we use flowers, we reduce waste and increase the life of every bloom.
Eco-Friendly Packaging
Sustainability doesn’t stop at the flowers themselves. Our packaging is designed to protect your bouquet while being as kind to the environment as possible. We use:
- Recyclable kraft paper instead of plastic wraps
- Compostable water sachets or reusable hydration wraps
- Ribbon and twine made from natural fibres
- Cardboard delivery boxes that are fully recyclable
We’re also always looking for ways to improve, testing new materials and working with suppliers who share our commitment to low-waste design.
Helping You Make Greener Choices
We know many of our customers care deeply about sustainability, and we want to make it easy for you to shop with confidence. That’s why we highlight our seasonal collections, offer eco-friendly gift options, and provide honest advice if you’re looking for a more planet-conscious choice.
Whether you’re planning an eco wedding, sending sustainable sympathy flowers, or just want to reduce your environmental impact, we’re here to help.
A Blooming Future
Sustainability is a journey—not a destination. At eFloral, we’re proud of the steps we’ve taken, but we’re always striving to do more. As we grow, we’ll continue to prioritise ethical sourcing, low-impact practices, and transparency with our customers.
Because beautiful flowers shouldn’t cost the Earth.
Explore our sustainably sourced flower collections or learn more about our values at efloral.co.uk. Together, we can make floral gifting more thoughtful—for the people we love and the world we share.